Founder & Principal Consultant
Healthcare marketing strategy with hands-on execution. Kevin helps fertility clinics, ART organizations and donor programs connect search, websites and inquiry workflows with clear business priorities.
Marketing support for clinic leaders, ART organizations, and donor-program teams.
About Kevin
Kevin founded FertileRank through Kevin WR Holdings LLC in 2021. His work combines search engine optimization (SEO), paid search, content, website architecture and performance reporting for organizations in fertility and reproductive healthcare.
He works across leadership, marketing, development and operations to define the problem, set priorities and make the next decision clear. That can mean improving a service page, planning a website migration, refining a campaign or tracing an inquiry through the receiving team’s workflow.
Fertility & ART
Kevin’s background spans fertility practices, donor recruitment, laboratory education and multi-location healthcare marketing. His network experience includes Innovation Fertility, RMA of Michigan, Reproductive Specialists of the Carolinas, SpringCreek Fertility and EggCelle.
Across those settings, the work requires more than channel activity: accurate service information, clear approval responsibilities, usable inquiry paths and reporting that explains what changed. Clinical decisions and medical-content approval stay with appropriately qualified professionals.
Portfolio
Contract consulting · 2024–2026
Donor recruitment marketing
Managed donor recruitment across paid search, SEO, landing pages, content, social and creative. The work connected search-term review, geographic targeting and lead-quality analysis with the program’s acquisition priorities.
Freelance specialist · 2020–2023
Search and local visibility
Managed paid search, technical and on-page SEO, fertility content, local listings and reviews. Performance recommendations helped connect the website and search program with the practice’s marketing decisions.
Marketing and account leadership · 2018–August 2026
Website strategy and multi-brand marketing
Led website, search, content and reporting work for fertility and specialty-care organizations. Experience spans redesign and migration planning, service architecture, launch review and coordination across marketing and operational teams.
Digital Marketing Manager · 2018–2023
Professional education marketing
Directed conference and event campaigns, website updates, content, social media and audience analysis for andrology and embryology training. Messaging served embryologists, laboratory supervisors and IVF practice teams.
Selected organizations from Kevin’s professional history include consulting engagements and employed roles. They are not all FertileRank clients; inclusion does not imply a current engagement or endorsement.
Capabilities
Technical SEO, service and location architecture, internal linking, migration planning and content priorities. Explore fertility clinic SEO.
Paid-search structure, landing-page relevance, inquiry routing and follow-up responsibilities. Explore CRM and intake planning.
Connect channel observations with business questions, defined measures and an accountable next step. See the FertileRank method.
Working together
Select services in our contact form or start with a business inquiry. Scope, fees and timing are confirmed in writing.
Search visibility
Kevin’s search work includes AI-assisted discovery alongside established SEO. The focus is useful original content, accurate business information, clear site structure and evidence that helps readers evaluate a service. No special markup or package guarantees an AI mention or search result.
This approach is consistent with Google’s guidance on generative AI search. Explore AI discovery planning.
Next step
For marketing strategy, website priorities or a service-scope conversation, contact hello@fertilerank.com. Share business information only.
Business inquiries
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